Social Butterfly talks up ColaLife

Now and again I talk up Simon Berry's ColaLife project.
It's simple and brilliant at the same time!

ColaLife is a non-profit organization that strives to get CocaCola to leverage it's distribution strength to bring aid to the malnourished Third World nations in Africa.

In other words, if they can bring Coca Cola into Africa, then they should be able to easily bring water and medicine as well.

While I pride myself on keeping the world updated on Simon's work, I found a GREAT article about ColaLife in a recent Social Butterfly post here. (Be sure to click on the video. It's very cute, despite the grave message).

Social marketing is being used to get the public on board with products. But it's just as powerful a tool for sharing valuable 'non profit' ideas...like saving lives!

Alexandra's blog is fabulous, and the ColaLife article is concise and thorough at the same time!
Be sure to check it out...and then read further into ColaLife's efforts and see if and where you can help!


And for something less "political", don't forget our friends at Coke versus Pepsi!

Cola (life), Twitter (mob) and a Rally!

My pal Simon Berry is using the power of Twitter (as well as Facebook) to get the message across.

This Friday (17/7/09), 3pm Trafalgar Square, he and his team of ColaLife supporters will be gathering in Trafalgar to celebrate ColaLife and see the giant aidpod take its rightful place on the fourth plinth in Trafalgar Square!

Simon has been encouraging the use of Twitter to get the message out, and gives some pointers on the best way to go about it here.

Personally, I HATE Twitter and find it to be a garbage app.
HOWEVER, if enough people use it for a common cause...and reach out to a large pool of people...then at least it's being used for something powerful and meaningful.

(as opposed to some recent 'tweets' I've seen like "Beautiful day in Denver!" or "Going to Taco Bell for a Fourthmeal. Yummmm....")

You'll be able to watch them live (pronounced LIE-v, not LIH-v) here: http://www.oneandother.co.uk/

The ColaLife website is awesome!
It's dedicated to getting Coca Cola to use their power of distribution to provide medicine and water to the Third World poor (as opposed to just sending soda....)

It's a powerful message with a lot of good behind it.
Even if you cannot be in Trafalgar Square to lend your support, I hope you'll check out their website.

Simon Berry and the Coca Cola Facebook Group

You'd think that I owe Simon Berry money and use my blog to pay him off in face time.
Not true.

But I DO report when he does something that can potentially be powerful...something like talking to Coca Cola about saving the World's children...so here goes:

Simon Berry has put together a Facebook group in an effort to spread the world about his ColaLife project.

Simon says, "Please will you join the ColaLife Group AND consider inviting all of your friends? We were getting nowhere with this idea until this group was formed and now we have the attention of the powers that can make it happen. Thanks.".

The facebook invitation is here: http://www.facebook.com/n/?group.php&gid=18947780476&mid=1dcdcfG2e456e55G1c40b8fG6

Simon believes that there is an opportunity to get ColaLife INSIDE the G20 Summit but, they'd need to be nominated and the group is working on getting that accomplished.

Imagine...using Coca-Cola's power of distribution to send MEDICINE and SUPPLIES to the world's impoverished children! (Like they need soda...!)

ColaLife vs. Coca Cola: March Meeting in London

Back in July I wrote about Simon Berry and his plan to influence Coca Cola's effect on World Poverty.

Simon and his team have some very strong ideas about how Coca Cola's distribution system can be used to provide water and medicine to impoverished Third World Nations.

The ColaLife ideal: That Coca-Cola use their distribution channels (which are amazing in developing countries) to distribute oral rehydration salts. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?

If you live in/near London (England, that is) you are invited to attend the ColaLife Campaign Planning Meeting on Tuesday March 3rd. (I live in the United States, so I have to pass...). It is here that the team will host a face-to-face meeting to plan the voting campaign for ColaLife''s entry in Google's Project 10^100th ideas competition.

ColaLife's website is here.
Their Facebook Summary is here.

Simon writes: "If we get through to the last 100 in the Google competition on 17 March we will need to mobilise people to vote for us. It's no good waiting until 17/3/09, we need to be ready to roll if we get through."

Simon Cohen of Global Tolerance has agreed to host the event in their offices in north London.

If you have an interest in joining the meeting...or if you'd just like to join the Facebook group and be a part of their activities when they come to YOUR town...please feel free to join up and get involved!