Coca Cola is about to debut a self-serve drink dispenser that pours more than 100 varieties of soda, juice and flavoured waters!
The Freestyle drink dispenser will appear in Atlanta (obviously!), Salt Lake City and Orange County , CA by the end of the summer...but the long range plan is to have tens of thousands of them in McDonald's and Burger Kings nationwide.
You can read all about it in the article in InformatioWeek. That's what caught my eye and I was super impressed with it! (so much so that I called there and asked about serving as a national installer for the line!)
You think you have enough choices when you buy fast food NOW?! Imagine being able to order one of ONE HUNDRED different beverages!
And how clever is Coca Cola?! Instead of putting new flavors in cans and bottles and hoping you'll buy them...you can now try a new flavor for the $1.49 you were going to spend at the burger joint ANYWAY.
Why is this clever?! Because these new machines are smart little computers. Coca Cola can see how many units of 'New Flavor' is selling. And in what cities. And in what quantities. And how many a day.
Maybe Coca Cola can do something clever with Jay-Z's version of Cherry Coke. Or make Coke with Lime more popular. Or suddenly compete with Dr. Brown's Celery Soda!
There's a big world of mini computers out there...and Coca Cola has certainly cornered the technology and put it to work.
Try some new flavours this Summer!
Comment here about them...and at Coke vs. Pepsi!
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