Thursday, December 10, 2009

Social Butterfly talks up ColaLife

Now and again I talk up Simon Berry's ColaLife project.
It's simple and brilliant at the same time!

ColaLife is a non-profit organization that strives to get CocaCola to leverage it's distribution strength to bring aid to the malnourished Third World nations in Africa.

In other words, if they can bring Coca Cola into Africa, then they should be able to easily bring water and medicine as well.

While I pride myself on keeping the world updated on Simon's work, I found a GREAT article about ColaLife in a recent Social Butterfly post here. (Be sure to click on the video. It's very cute, despite the grave message).

Social marketing is being used to get the public on board with products. But it's just as powerful a tool for sharing valuable 'non profit' saving lives!

Alexandra's blog is fabulous, and the ColaLife article is concise and thorough at the same time!
Be sure to check it out...and then read further into ColaLife's efforts and see if and where you can help!

And for something less "political", don't forget our friends at Coke versus Pepsi!


Alex Bornkessel said...

Thanks for the nod! I agree that ColaLife is a great project, and I'm glad you enjoyed your visit to SocialButterfly.



s1m0n said...

Thanks for your support. Much appreciated and needed.