Friday, April 9, 2010

OK Soda from Coca Cola...not really OK, but kinda cool!

How I came across OK Soda, I don't' remember.
But reading about it I learned it was a really interesting concept that just didn't get off the ground.

Wikipedia defines the endeavor as - OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity.

Any good? Well, the Time website called it #1 on the list of Top 10 Bad Beverage Ideas.

But I think the marketing needs to be explored.
The entire idea behind OK Soda was to come up with something for the Gen X crowd, and marketing to them in a way that ACKNOWLEDGED that they did not want to be marketed to.
They did not want anything that was part of the corporate-culture machine.

This meant unique cans, unique soda machines and self-depreciating marketing slogans.
In fact, writes about their marketing efforts (and shows a great pic of an OK Soda soda machine!) here.. writes an interesting piece about OK Soda here.

For a really good, in depth review of the story of OK Soda, you have to check out the article from Cavalcade of Awesome. GREAT coverage. (Editor's Note - Cavalcade of Awesome is a website and not a Rock Band.)

I thought I'd take a second to note that it was Roberto Goizuetta's idea to bring back Sergio Zyman to Coke's marketing group (he was fired after the New Coke debacle)...and Sergio's came up with the entire business model for OK Soda. Why do I share this with you? Because I'm a huge Goizuetta fan! :)

While most soda reviews just KILL a product (See yesterday's post about Chocolate Cherry Dr. Pepper) I found it interesting the OK Soda has a Facebook Fansite! Ok...maybe it IS Ok after all!

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