Monday, February 16, 2009

ColaLife vs. Coca Cola: March Meeting in London

Back in July I wrote about Simon Berry and his plan to influence Coca Cola's effect on World Poverty.

Simon and his team have some very strong ideas about how Coca Cola's distribution system can be used to provide water and medicine to impoverished Third World Nations.

The ColaLife ideal: That Coca-Cola use their distribution channels (which are amazing in developing countries) to distribute oral rehydration salts. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?

If you live in/near London (England, that is) you are invited to attend the ColaLife Campaign Planning Meeting on Tuesday March 3rd. (I live in the United States, so I have to pass...). It is here that the team will host a face-to-face meeting to plan the voting campaign for ColaLife''s entry in Google's Project 10^100th ideas competition.

ColaLife's website is here.
Their Facebook Summary is here.

Simon writes: "If we get through to the last 100 in the Google competition on 17 March we will need to mobilise people to vote for us. It's no good waiting until 17/3/09, we need to be ready to roll if we get through."

Simon Cohen of Global Tolerance has agreed to host the event in their offices in north London.

If you have an interest in joining the meeting...or if you'd just like to join the Facebook group and be a part of their activities when they come to YOUR town...please feel free to join up and get involved!

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