Saturday, October 24, 2009

Strange Little Sodas Kept Alive

I found a GREAT article in Fortune magazine that I wanted to share/summarize for you.
It talked about 5 'niche' sodas that have not lived up to their owner's expectations, but will not die due to their cult following.

Which 5 sodas?

1) Moxie - in the 1900's this cola outsold Coke and Pepsi! Now, it's a cult favorite in the NorthEast and a virtual unknown elsewhere in the States.

2) Mr. Pibb - forget the 'MILF' articles I've written about Mr. Pibb, the bigger story is that the Coke-owned answer to "Dr. Pepper' sold 57 million cases last year. Of course, Dr. Pepper sold 586 million. And it has it's own museum.

3) Slice - strongly endorsed by Roger Enrico when he ran PepsiCo, it never achieved the 10% of market that he envisioned.

4) TAB - Owned by Coke, this diet beverage never surpassed competitor Diet Coke. But last year 3 million cases were bought..some dieters SOMEWHERE are drinking it!

5) Fanta - In the U.S., Coke sold 175 million cases of this tasty little beverage. That's about 7 times more than it's 2000 sales.

You can read the Fortune article in it's entirety here.

5 more sodas that deserve to be showcased on Coke vs. Pepsi!

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