You Can't get a Pepsi at McDonald's

Really, you can't.

McDonald's carries Coca Cola products, so the idea of the 'other' brand showing up within the Golden arches is nil.

The Minnesota Twins only serve Pepsi in their Target Stadium.
No Coke to be found there.

But certainly no one chooses their Fast Food restaurant or favorite ball team by the soda they serve, or don't serve.

Cola, despite millions of dollars on branding, is unfortunately indistinguishable amongst the masses. Sure, when they are side-by-side you can tell the difference in a taste test, but the difference is NOT so drastic that it would ruin your meal.

A waitress at a diner I frequent recently insisted that she has had customers walk out of the establishment because they wanted a Coke and was served a Pepsi.

Even my favorite China Buffet serves soda in tall red glasses that have the Pepsi logo on them.
(surely you can see the irony...why not Blue glasses?!)

In fact, when I order a 'Coke with no ice, lemon' with my meal, the waitress will ask me if Pepsi is "OK" if that's all they serve. (Surely they are concerned that I'll make a fuss like the before-mentioned senior citizen did...). No need to worry. I can tell the difference, but it wont ruin my meal.

Do folks in Atlanta feel pretty strong about the flavor differences? I understand they do more so there than elsewhere. Atlanta prides itself on being the home to Coca Cola, and has been drinking the product for over a century. Those taste buds are pretty well tuned in.

But when Average Joe makes a stink in a New Jersey restaurant because he wants a Coca Cola and not a Pepsi, I'm confused.

Or maybe I'm just so in love with soda that it's made me more accepting?
Hell, don't we always accept the flaws and short comings of those we love?
I'm a huge fan of contact sports, even though I know it's violent and sometimes bloody.

But alas, I digress...

Coca Cola and Pepsi are smart to form agreements with fast food chains and other establishments, but I don't think it's an issue of 'conversion'. If you can only get Pepsi at Taco Bell, and you eat at Taco Bell once a week, it doesn't mean you'll in short time stop drinking Coca Cola because you are 'conditioned' to.

No, in fact the smartest part of the exclusivity arrangements is that it ensures you 'x' cases of soda will be sold each week...because a LOT of people order a soda with the meal! So why give the customer a chance to NOT buy YOUR soda? Keep the competition the hell outta there!

Soda exclusivity in fast food restaurants.
Score one for good business, score none of cornering the market of one's mouth.


Footnote - my thanks to Seth Godin for the title. His recent blog post inspired me to write the article, even though it wasn't the basis of HIS thesis.

Soda's ode to Seth Godin

When I was more involved with Marketing, I was a HYOOGE fan of Seth Godin.


I still am a huge fan, but I read him less often because my current position of work has a slightly different scope of work to it than when I was more actively pursuing his (marketing) ideas.





(By the way, I recently joined the gym so I wouldn't REALLY be huge. Well, hang on. I guess if I work really, really hard I COULD be a huge fan...Ok, we'll address that later.)





Anyway, today I was listening to an interview Seth gave, and it occur ed to me: I used to read Seth's blog all the time, I wonder if he's ever read mine?





And more importantly (because I don't cater to my own Self Importance): Does Seth like Soda? Does he think soda is good?

Jumped over to my friend Google and looked into Seth Godin's ideas about Soda:

Seth Godin Mistakes Custom Soda for a Hybrid Car - an author's critique of Seth comparing Jones Soda's marketing to Toyota's marketing of their hybrid vehicle.





Everyone is Clueless - Seth is impressed with how the owner of Galco's Soda Pop Stop actually TURNED DOWN Pepsi as a vendor. Actually, I'm pretty impressed myself...!





By the way, here is the You Tube video that showcases Galco's.
Even though the typed text around the 'screen' is not in English, the commentary absolutely is.

Our sister blog, Coke vs Pepsi, is shown on a platform called Squidoo. (as opposed to Blogger. Follow?) You cannot find much about Seth at Coke vs. Pepsi...but he IS the person who first conceived the idea of the 'Squidoo' platform that CvP is on, and assembled a team that brought it to life!

Seth Godin is one of the most insightful and thought provoking marketer I've ever read. I highly encourage you to pour yourself a tall glass of Cola and read the first book of his you can find!