The Cola War is as deeply rooted as the rivalries between Republicans and Democrats, Wrestling Fans and people who hate pro wrestling, Rock Musicians and the PRMC...ok, maybe I digress...
But the Cola Wars seems to have no end in sight. Perhaps you can profit form the profits!
My understanding what is happening, financially, with both product lines you can make an educated opinion.
(The views expressed in this article do not express my personal views. In fact, I dont own stock in either company, but I drink a LOT of their products!)
Read a great, recent article (4/19/2010) evaluating current stock prices here.
Coca Cola's recent stock price and company information on Morningstar here.
Morningstar's review of Pepsi's Q4 performance here.
Morningstar's evaluation of Jones Soda here.
JONES SODA?!?!? Well...yeah! They are a creative little bunch and deserved some finanical press!
Of course, LAST year Motley Fool was down on Jones Soda.
See here.
Well look...we cant base our lives around Coke and Pepsi, people!
The bottom line is that you have a lot of options, but you have to do oyour homework.
The stock market looks like a fun place to gamble, but you can actually beat the house better than any poker player if you research carefully and invest on things you understand.
Like soda.
Showing posts with label Stock Market. Show all posts
Showing posts with label Stock Market. Show all posts
Monday, April 19, 2010
Wednesday, September 3, 2008
The Color of Money is not Purple
Last month I wrote about a new beverage company called Purple. It features Marketing Executives and other Brain Powers from Coca Cola, Pepsi and Red Bull.
The paperwork I had received on Purple touted it as the next super beverage company, and insisted I buy the stock now while it was still affordable.
At the time of my post, the stock was trading at about $1.25 a share.
Unfortunately, the marketing they did to promote the stock didn't pay off.
As of today, the stock trades at roughly 50 cents a share.
In fact, looking at a historical chart, the stock peaked in April at a little over $3.00 a share...and has been steadily declining ever since.
This is not to say that SALES have been tanking. In fact, last week Try-It distributing took on the Purple beverage as it's latest ware to offer. WHO?! "Try-It", the Coca Cola rival who distributes such lines as AriZona Teas, Jolt Cola, and Jones Soda...as well as others...exclusively in the Buffalo, NY region.
And 1 week prior to THAT, Purple got Mesa Beverage to offer the line in Northern California.
WHO?! "Mesa Beverage", the Northern California distributor for MillerCoors, Corona and Heineken...as well as several other lines that are NOT tasty beers!
According to a recent press release, Purple's revenue this quarter is up 5 fold over last quarter.
However, they are talking about how happy they are that their quarterly losses have DROPPED...not how great their profits have increased.
Sure, all beverage companies need a chance to get National and get loved to death.
Pepsi Cola didn't light the world on fire overnight.
But they also have to be careful how they push their P.R.
When I think about Purple, I don't think about this great beverage that will make you healthier and smarter. I think of a company that said their stock will explode...but so far hasn't.
The lesson here?
Drink soda that you enjoy...don't worry about the stock price.
There are no stock prices at www.Squidoo.com/CokevsPepsi
The paperwork I had received on Purple touted it as the next super beverage company, and insisted I buy the stock now while it was still affordable.
At the time of my post, the stock was trading at about $1.25 a share.
Unfortunately, the marketing they did to promote the stock didn't pay off.
As of today, the stock trades at roughly 50 cents a share.
In fact, looking at a historical chart, the stock peaked in April at a little over $3.00 a share...and has been steadily declining ever since.
This is not to say that SALES have been tanking. In fact, last week Try-It distributing took on the Purple beverage as it's latest ware to offer. WHO?! "Try-It", the Coca Cola rival who distributes such lines as AriZona Teas, Jolt Cola, and Jones Soda...as well as others...exclusively in the Buffalo, NY region.
And 1 week prior to THAT, Purple got Mesa Beverage to offer the line in Northern California.
WHO?! "Mesa Beverage", the Northern California distributor for MillerCoors, Corona and Heineken...as well as several other lines that are NOT tasty beers!
According to a recent press release, Purple's revenue this quarter is up 5 fold over last quarter.
However, they are talking about how happy they are that their quarterly losses have DROPPED...not how great their profits have increased.
Sure, all beverage companies need a chance to get National and get loved to death.
Pepsi Cola didn't light the world on fire overnight.
But they also have to be careful how they push their P.R.
When I think about Purple, I don't think about this great beverage that will make you healthier and smarter. I think of a company that said their stock will explode...but so far hasn't.
The lesson here?
Drink soda that you enjoy...don't worry about the stock price.
There are no stock prices at www.Squidoo.com/CokevsPepsi
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